I bring together the four pillars of brand leadership: creative direction, business strategy, marketing communications and leadership execution.
I combine strategy, creative direction, and execution, so I don’t just advise—I lead and implement. I also run my studio, Elevation Design Co., which keeps my strategy grounded in real execution.
With my education and experience in Graphic Design, I have a strong understanding of visual communication and aesthetics. I use design thinking principles to create impactful brand identities that are visually appealing and meaningful. By combining creativity and strategic thinking, I help your brand stand out and connect with your target audience.
With my Master’s in Marketing Communications, I can develop effective marketing strategies that increase your brand’s visibility and impact. I know how to combine branding and marketing plans to maximize exposure and attract the right audience. By using strategic marketing techniques, I ensure that your brand message reaches the right audience, driving engagement and conversions.
With a background in Business Management and Finance, I have the expertise to develop brand strategies that align with your business objectives. I consider market trends, consumer preferences, and financial implications to create brand identities that drive results. By focusing on the intersection of business and branding, I help businesses build profitable brands.
With 12 years of military service, along with experience as a business leader, I have a strong ability to lead people under pressure and adapt to demanding environments. I know how to build effective teams, guide them toward shared goals, and manage budgets/programs with discipline and accountability. I have steady leadership style that balances strategy, execution, and results.
As a Business Owner and Brand Consultant, I shape distinctive identities from the ground up, guiding strategy, design, and experience to build brands that connect, stand out, and endure.
As Chief Marketing Officer, I led the company’s brand transformation, built the marketing function from the ground up, and drove growth through strategic rebranding, acquisition integration, and market expansion.
As an Art Director at Atlas, I inspired clients and teams through thoughtful creative leadership while consistently delivering polished, high-quality work on time.
A results-driven recruiter with strong sales acumen, clear communication skills, and a tireless work ethic, I built trusted physician relationships and matched the right talent to the right opportunities.
Completed four deployments, including three in combat zones, serving in Operation Iraqi Freedom (Iraq), Operation Enduring Freedom (Afghanistan), and Operation Epic Fury (Iran). Led troops in demanding conditions and developed strong organizational management, operational discipline, and personal leadership skills under pressure.
I equip entrepreneurs, brands, and leaders to define their purpose, build strong identities, and execute with confidence.
I craft compelling brand identities for small businesses and empower veterans and law enforcement with leadership and transition resources—bridging creativity and discipline, vision and execution.
Guided by strength, integrity, and adaptability, I elevate businesses, individuals, and communities.
At Elevation, I shape missions, build legacies, and help leaders rise.
My goal is to help the brands I partner with, and the people they want to reach, feel an unmistakable connection that moves them to act. Here are a few selected examples demonstrating my abilites in design, business, marketing and leadership.
Perfection is expensive. In this article, Matt breaks down the “90% Rule”: once your product is good enough, chasing the final 10% wastes time, money, and momentum. Learn how Apple, Southwest, and others win by balancing marketing, ops, and experience—and avoiding costly perfection traps.
Most teams don’t fail because they lack talent. They fail because they over-invest in one kind of excellence and neglect the rest. In this post, I share a four-pillar framework that keeps brands balanced: product experience, economics, positioning, and organizational alignment. Get all four working together, and growth gets easier.
