Elevate Your Identity. Define Your Impact.
High Ground noun: 1. a position of advantage or superiority; 2. an ethically superior position.
At Elevation, I don’t just design brands—I shape missions, build legacies, and help leaders rise.
Who Am I?
A Warrior Against Ugly Design & Meaningless Marketing
I’m Matt Grogan, a Brand Identity Strategist dedicated to helping businesses rise above the noise. I partner with you to deeply understand your brand’s purpose, your audience, and the competitive landscape—then apply design thinking principles to craft a brand voice and personality that truly resonates and endures.
Through strategic insight and meticulous research, I design visual identities—logos, color systems, typography—that elevate your brand across every touchpoint. My focus isn’t on chasing trends or disruption for its own sake. Instead, I build standard-bearer brands: timeless, meaningful, and built to connect authentically with your audience while delivering measurable results.
With my guidance, you’ll articulate your brand story, values, and unique selling propositions with confidence and clarity—creating a cohesive brand experience that fosters loyalty, inspires trust, and drives sustainable business growth.
What I Do?
Brand Identity Strategy
A strong brand can be perceived and experienced at all brand touchpoints. Brand-based design thinking is a powerful and stimulating method that helps make this possible. It focuses on optimizing the brand touchpoints in alignment with the brand and ensuring tangible results.
So, what exactly is brand-based design thinking? It is a method that combines the central idea (positioning) of the brand with creative methods of design thinking. Originating in California, design thinking has gained popularity among successful startups and Silicon Valley corporations for its ability to foster innovation and problem-solving.
By integrating design thinking into brand strategy, businesses can create a cohesive and meaningful brand experience across all touchpoints. This approach challenges traditional assumptions by prioritizing human needs before technology and business considerations. It encourages a deep understanding of the target audience, competition research, and the development of a strong visual identity, including elements like logos, colors, textures, and typography.
In essence, brand-based design thinking helps elevate the brand by ensuring that it resonates with customers at every interaction. It goes beyond mere disruption, focusing on creating timeless brands that stand out and make a lasting impact.
Why Work With Me?
Raising Business Results Through Design
At Elevation, strategy, identity, and impact drive success. I equip entrepreneurs, brands, and leaders to define their purpose, build strong identities, and execute with confidence.
I craft compelling brand identities for small businesses and empower veterans and law enforcement with leadership and transition resources—bridging creativity and discipline, vision and execution.
Guided by strength, integrity, and adaptability, I elevate businesses, individuals, and communities.
At Elevation, I shape missions, build legacies, and help leaders rise.
Design
With my education and experience in Graphic Design, I have a strong understanding of visual communication and aesthetics. I use design thinking principles to create impactful brand identities that are visually appealing and meaningful. By combining creativity and strategic thinking, I help your brand stand out and connect with your target audience.
Business
With a background in Business Management and Finance, I have the expertise to develop brand strategies that align with your business objectives. I consider market trends, consumer preferences, and financial implications to create brand identities that drive results. By focusing on the intersection of business and branding, I help businesses build profitable brands.
Marketing
With my Master's in Marketing Communications, I can develop effective marketing strategies that increase your brand's visibility and impact. I know how to combine branding and marketing plans to maximize exposure and attract the right audience. By using strategic marketing techniques, I ensure that your brand message reaches the right audience, driving engagement and conversions.
Case Studies
- All
- Brand Identity
- Market Strategy
- Web Design
Awesome Projects
My list of projects is extensive and includes providing brand work for various industries such as law firms, restaurants, events, retailers, local authorities, small businesses, government agencies, and more. I offer freelance brand identity services that are suitable for startups and new product launches. Additionally, my design services are available to businesses worldwide.
Reach the high ground with a brand designed for success.
Elevation Design Co. is built on the principles of strategy, identity, and impact—helping businesses, veterans, and law enforcement professionals define their mission, build strong brands, and execute with confidence. We bridge the gap between creativity and discipline, combining design, leadership, and strategic insight to elevate businesses, individuals, and communities. More than just branding, we shape missions, build legacies, and empower leaders to rise.