The Elevator

Empowering Entrepreneurs, Veterans, and First Responders with insights on life, business, and the pursuit of higher ground.

High Ground noun: 1. a position of advantage or superiority; 2. an ethically superior position.

The Elevation Brand Expedition

Beyond the Basics: Campaigns that Elevate a Brand

Without a Compass, You’re Just Wandering: Why Clear Targets Make or Break Your Marketing

There’s a big difference between building a business and building yourself a job.

The Creative Team Map: Understanding the Roles Inside a Boutique Design Agency

The Branches of the Armed Forces and the Business Leaders They Inspire

Using the 5-Paragraph Order Format for an Effective Business Plan

The Fog of War: Clarity in Business Strategy and Lessons from the GWOT Era

Color Theory & Strategic Palettes for Veteran, LEO, and Rural Business Owners

The Sheepdog Brotherhood: Bridging Veterans and Law Enforcement

Raising the Standard: How Rural Schools Must Evolve to Prepare the Next Generation

Legacy in Transition: Building a Stronger Rural Business for the Next Generation

From Service to CEO: Leveraging Military Experience to Build a Business or Side Gig

From the Badge to Business: Leveraging Law Enforcement Strengths into Entrepreneurial Success

GWOT Veteran Entrepreneurship: Turning Modern Combat Experience into Business Branding Success

Lessons from History: The Psychology of Combat for the 21st-Century Warfighter, Cop, and Sheepdog

The War After War: Understanding Veteran Suicide

The Difference Between a Logo and a Brand: Why It Matters for Your Business

What I Wish I Knew as a Rookie Warfighter

The Purpose of a Logo: Identifying Your Business, Not Describing It

Understanding the Different Types of Logos and When to Use Them

The Silent Guilt: When Warriors Feel Like Imposters

Climbing to Success: How Strong Brand Identity Elevates Small Businesses

Community First: Building Strong Local Partnerships

Elevating Your Brand: The Value of Hiring a Designer for the Brand Identity Process

Understanding the Essential File Formats for Your Brand Identity Package: Why Details Matter

Lessons from the GWOT Generation: A Warrior’s Guide for the Next Fight

Digital Marketing in the Heartland: Reaching Beyond the Horizon

The Power of Tradition: Why Rural Values Matter in Modern Business

The Human Side of Branding: How Personality and Design Define Your Business

10 Things I Wish I Knew as a Rookie Cop

The Power of Emotional Advertising in Super Bowl Commercials

Unleashing the Potential of Rural Businesses: The Power of Brand Design

AI Injects Creativity into Brand Identity Design: A Paradigm Shift?