Give Your Business the High Ground
High Ground noun: 1. a position of advantage or superiority; 2. an ethically superior position.
Does your business have a brand designed to reach your business goals?
Elevation is a design & marketing agency focusing on building your brand’s identity.
Who Am I?
A Warrior Against Ugly Design & Meaningless Marketing
Hey there, I’m Matt Grogan, a passionate warrior against ugly design and meaningless marketing. As a dedicated Brand Identity Strategist, my mission is to help businesses like yours define and develop their brand identity. Together, we’ll delve deep into understanding your brand purpose, target audience, and competition. By harnessing the power of design thinking principles, I’ll guide you in creating a brand voice and personality that are truly unique and resonate with your customers.
I conduct thorough research to gain insights into market trends and consumer preferences, ensuring that the brand stands out and makes a lasting impact. By crafting a strong visual identity, including logos, colors, textures, and typography, I help businesses elevate their brand presence across all touchpoints.
Through brand-based design thinking, I collaborate with clients to optimize their brand touchpoints and guarantee tangible results. I believe in going beyond mere disruption and focusing on building timeless brands that genuinely connect with their audience.
Learn more about my services as a Brand Identity Strategist
What Do I Do?
Brand Identity Strategy
A strong brand can be perceived and experienced at all brand touchpoints. Brand-based design thinking is a powerful and stimulating method that helps make this possible. It focuses on optimizing the brand touchpoints in alignment with the brand and ensuring tangible results.
So, what exactly is brand-based design thinking? It is a method that combines the central idea (positioning) of the brand with creative methods of design thinking. Originating in California, design thinking has gained popularity among successful startups and Silicon Valley corporations for its ability to foster innovation and problem-solving.
By integrating design thinking into brand strategy, businesses can create a cohesive and meaningful brand experience across all touchpoints. This approach challenges traditional assumptions by prioritizing human needs before technology and business considerations. It encourages a deep understanding of the target audience, competition research, and the development of a strong visual identity, including elements like logos, colors, textures, and typography.
In essence, brand-based design thinking helps elevate the brand by ensuring that it resonates with customers at every interaction. It goes beyond mere disruption, focusing on creating timeless brands that stand out and make a lasting impact.
Why Work With Me?
Raising Business Results Through Design
I am a versatile Brand Identity Strategist with expertise in Graphic Design, Business Management, and Marketing Strategy. With a well-rounded skill set including a Bachelor’s Degree in Business Management, an Associates Degree in Graphic Design, and a Master’s in Marketing Communications, I approach branding projects holistically and deliver exceptional results.
Partnering with me as your Brand Identity Strategist, you can expect a collaborative and tailored approach that combines my multidisciplinary background to create a cohesive brand experience that sets you apart from the competition.
Design
With my education and experience in Graphic Design, I have a strong understanding of visual communication and aesthetics. I use design thinking principles to create impactful brand identities that are visually appealing and meaningful. By combining creativity and strategic thinking, I help your brand stand out and connect with your target audience.
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Business
With a background in Business Management and Finance, I have the expertise to develop brand strategies that align with your business objectives. I consider market trends, consumer preferences, and financial implications to create brand identities that drive results. By focusing on the intersection of business and branding, I help businesses build profitable brands.
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Marketing
With my Master's in Marketing Communications, I can develop effective marketing strategies that increase your brand's visibility and impact. I know how to combine branding and marketing plans to maximize exposure and attract the right audience. By using strategic marketing techniques, I ensure that your brand message reaches the right audience, driving engagement and conversions.
Unique Logos
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Clients Served
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Years of Experience
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Studio Elevation
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Case Studies
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- Brand Identity
- Market Strategy
- Web Design
Awesome Projects
My list of projects is extensive and includes providing brand work for various industries such as law firms, restaurants, events, retailers, local authorities, small businesses, government agencies, and more. I offer freelance brand identity services that are suitable for startups and new product launches. Additionally, my design services are available to businesses worldwide.
Ready to take your business to the next level?
I am a versatile Brand Identity Strategist with expertise in Graphic Design, Business Management, and Marketing Strategy. With a well-rounded skill set including a Bachelor’s Degree in Business Management, an Associates Degree in Graphic Design, and a Master’s in Marketing Communications, I approach branding projects holistically and deliver exceptional results.